Real estate careers: Pros and Cons of Women in Real Estate

From my four+ decades in real estate as a top producing agent, manager, regional manager and company owner, I’ve experienced how a woman can excel in the career of real estate. I’ve hired women who launched careers like rockets and attained recognition in the top ten percent of their 1000-agent company their first year in the business. Here’s what I’ve learned about women succeeding in this business.

What It Takes to Start in Real Estate Sales

If you’re the type of person who wants to take responsibility for your own success, real estate sales may be a ‘fit’ for you. Successful women have these traits and qualities:

1. Tenacity
2. Belief in oneself
3. Takes responsibility for success
4. Great learner and applier

(Here’s a list of ten top traits and qualities of successful real estate agents, from my new book, Launching Right in Real Estate: What They Won’t Teach You in Pre-License School.)

Two Important Things Often Ignored that can Determine Success

1. Get agreement from your partner that you are opening your own business—with the sacrifices it takes that first year. It sounds old-fashioned and sexist, but it is still going on. Women’s partners often assume a woman can sell real estate and still be available whenever the partner wants them available. Just not so! You are now going into business for yourself. You are going to work when your client needs you. You are going to dedicate your first year in the business to building a viable, successful business. You are going to make sacrifices.
2. Have at least three months of savings. Why? Because it will take at least that long to get a check. More often, it can take up to six months to get your first check.

What You Need from the Company You Join

It’s not enough to ‘go it on your own’ as you launch your career. Having the right company partner will make the difference in your success—or your failure. Look for a company that has a specific identifiable launch program—from onboarding to training to coaching. That company should be an expert in training, coaching, and consulting. Our program at KW Bellevue is our exclusive Launch to Success action program.

Advice: Don’t accept ‘we have training’ or ‘we will train you’. See the programs; meet the people charged with your success. Remember, that interviewer is trained to show you the most attractive aspects of the company and avoid those areas where the company is deficient Get behind the curtain. Ask the next question. SEE the evidence.

Find Your Mentors and your ‘Tribe’ Early

Women who succeed find other succeeding women. We love supporting each other. Use your intuition and your natural way of succeeding here. Caveat: DO NOT hang out with failing agents!!! You’ll get the wrong idea about the business. Surround yourself with winners, and you’ll be a winner, too.

The Hardest Part about Being a Woman in Real Estate

It’s like any business. There are ‘cliques’. I rose to management in a company with a male-dominated hierarchy that didn’t want women ‘messing up’ their male-dominated world.  Find a company that avoids the cliques. Look for a company that’s been awarded ‘best place for women to work’.(That would be Keller Williams Realty–recently named one of the best places for women to work--in all companies). For many years, our CEO was the phenomenal Mo Anderson, a woman who has won practically every award and accolade in real estate!).

Note if women rise to leadership positions in the company. If so, you’ll enjoy unlimited opportunity and avoid that glass ceiling.

By the way, our complimentary pre-license school fulfills a requirement to become a real estate agent. See it here.